🙆♂️ Can a top-performing ad kill your product? 🗨️
Hello [FULL_NAME GOES HERE]“Our retention sucked even though our ROAS was great. I clearly thought our ads were great but our app sucked - and that this was the beginning of the end for our product,” he said. …”until one day, we turned off our top creative by mistake….and nobody noticed this for the next few days...” ….and lo-and-behold… “Our retention started going up…. Our engagement metrics started improving….” What the hell was happening here? I was talking to a founder who had just...