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Welcome to Intelligent Artifice, your weekly dose of insights to help you win with performance marketing in a Generative AI world.

Intelligent Artifice features hard won insights from the front-lines of performance marketing in a Generative AI world - delivered straight into your inbox. For free.

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Handling 'too good to be true' metrics, unboxing black boxes, a subscription apps workshop & more

Hi [FULL_NAME GOES HERE], I hope this week is treating you well. In this edition, we've got some exciting updates and actionable tips to keep you moving forward. Dive in and explore what’s new! 📦 How to unbox Google UAC's black box without traditional targeting.Learn how to take back control. ** 🎁 How to deal with ‘too good to be true’ Google UAC metricsfrom a 2024 Google Premier Partner** 🧬 How to turn things around after a ratings drop.Check out the three things we did. ** 🛑 Stop measuring...

Hi [FULL_NAME GOES HERE], Hope your week’s been going well! This edition is packed with fresh insights and practical strategies to help you stay ahead in the game. Dive in and enjoy! 🚀 We’ve managed growth for 100+ productHere is why we don't use Google UAC for early-stage products. ** 🪓 After making 10,000+ UGCs, here are what we see as the big 4 performance killers.By fixing these key areas, your UGC ads will be polished - and these can form the bedrock of ROAS spikes in campaigns.** ⚔️ How...

Hi [FULL_NAME GOES HERE], I hope your week has been productive! In this edition, we’re diving into some exciting strategies and actionable insights to help you push your goals forward.Enjoy the read! 💡 Seasonal icons aren’t just cute artifacts for brand marketers.Here is how they can lead to serious revenue bumps.** 💰 I’ve managed $100mm+ in ad spend.Watch me analyze an account with 50,000+ ads in the Facebook Ads Library** 🚀 My DAILY checklist for a $10,000+/day Meta ad accountbased on...

Hi [FULL_NAME GOES HERE], Hope everything’s going well on your end! Here are this week's LinkedIn posts for your review. We’ve compiled some fresh insights that we believe you'll find both inspiring and actionable. 📌 LTV is a made-up numberthese are the situations where you do NOT rely on LTVs.** ❌ Stop asking, “What should my CTR and install rate be?” ...do this instead. ** 🚀 We scaled TikTok from 0 to $6,808/day in the last 89 days.Here’s how we did it. ** Opportunity to meet Meta product...

Hello [FULL_NAME GOES HERE] Our Spanish webinar in collaboration with our partners at Singular, 'De los clics a las conversiones,' is happening tomorrow! 🗓 Date: Tuesday, September 10 ⏰ Time: 16:00 Madrid | 11:00 Argentina Here's the agenda: 🔮 Strategies to improve user experience 🎲 Privacy impact on new channels 🪆 Best practices for converting web users to app users 🧶 Cross-platform tracking infrastructure 🪢 Success stories and personalized approaches Register Now Cheers, Shamanth P.S: We've...

Hi [FULL_NAME GOES HERE], I hope your week is going well! Here are this week’s insights, filled with fresh strategies and ideas to keep you inspired and moving forward. Enjoy the read! 💎 How to go nuclear: 5 questions to ask before killing ad spend to measure incrementality. Before you take that big step of killing your ad spend, here is what you got to ask yourself.** 🔮 How we create 50-100 ad creatives in 24 hours.Our checklist for rock-solid production** ⛔️ Do NOT test creatives....unless...

Hi [FULL_NAME GOES HERE], Hope you're having a great week! Check out this week’s insights that are sure to bring fresh ideas and inspiration your way. Happy reading! 🏆 Winning creative? Here is our 5-point checklist to build on that momentum(from shipping 10,000+ ads)Once you've found a winning ad, here is how you build on that momentum..** ☝️The secret to flawless(+ high-performing) UGC shootsHow can you get good footage on the first try?** 📌 We’re a 2024 Google Premier Partner. This is the...

Hello [FULL_NAME GOES HERE] I hope your week is going well! Dive into this selection of our latest Linkedin gems handpicked to spark your creativity and fuel your upcoming projects. Cheers! 🔮 4 scripting principles from a former newspaper editor It turns out these principles of storytelling are the same irrespective of whether you're writing a newspaper article or an advertising script. Here are my learnings from a former life editing a section of a national newspaper.** 🎉 The 7...

Hello [FULL_NAME GOES HERE] Hope you're having a great week! Check out these top highlights from our recent social posts, crafted to ignite fresh ideas and provide inspiration for your next project. Enjoy! 🛒 The high-velocity testing process that yields 20 to 40% ROAS improvement.Here is the exact process we use to test a LOT, and test FAST.** 🪑 3-step framework for finding winners FAST.How to unearth that unicorn.** 🗝 This is the ad creative research stack I’ve used to test 10,000+ Creatives...

Hello [FULL_NAME GOES HERE] Happy midweek! Here are some highlights from our social posts that I hope will spark new ideas and offer inspiration. Here you go! ⚖️ More creatives at $20K than at $75K?This is more common than you think.** 📊 The secrets of high-output remote teams.Naps, dancing, and family time.** ✂️ Slash creative testing costs 240x(not a typo!).This simple testing fix could turn around your performance.** 🚀 Do your low-cost geo creative test learnings translate to the US?Here...