Hello [FULL_NAME GOES HERE]

One of our most popular recent episodes was the deconstruction of the UA strategy of Monopoly Go (thanks to our friends at SensorTower).

Based on our estimates, Monopoly Go spends from $1mm to $2mm a day(!). And there were people who speculated that the game had spent in excess of a billion(not true, and not close).

Why is studying Monopoly Go relevant to the rest of us who don’t have $2 million a day lying around - or for don’t even work on games?

Here is why.

It’s easy to think that if you’re a billion dollar product, you can afford to throw money at marketing. That is true to the extent that a billion dollar game likely has higher LTVs and therefore can support higher CACs….

….but it’s not true that the billion dollar game can spend money wastefully. As a Scopely rep responded to an article:

So: if a billion dollar game is going to spend in a way that is ‘smart, not unfettered’ - that is absolutely what you should do.

…and that is exactly what we do in our key engagements at Rocketship HQ, where our primary goal is to ensure that you recover way, way more than your investments.

That of course, is easier said than done. What does ‘smart, not unfettered’ spending look like on our engagements where we manage under well $2mm a day?

🦚 Understanding retention and downstream LTVs(because sometimes most of the revenue comes months or years after installs)

🐨 Cognizance of cashflows(because the world’s greatest LTV is useless without cash in the bank)

🍀 Understanding exactly what ‘green light metrics’ to look for before you’re ready to scale.

🌾 Understanding how your creative strategy plays into all the above.

…because anything less is setting ourselves(and you) up for a poor financial investment.

…and how do we know what metrics and creative strategies to look for?

In short: we’ve put in the reps. Over hundreds of products across every vertical you can imagine, there is very little we haven't seen.

And I worked in-house leading up to acquisitions by GSN, Zynga and Gameloft - spending multiple millions a month(not $2mm a day sadly like our friends at Monopoly Go ;)) - so I get both how things work at massive scale, how they work when you’re smaller/growing - and everything in between.

…thanks to this experience of ‘pattern matching’, we’re typically able to diagnose your user acquisition challenges within minutes.
So if you’re looking for your UA breakthrough, one that is actually smart and financially sustainable, one that is focused on returns and not spend alone…

...then go here to book a free consultation.​

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Cheers -

Shamanth

PS

If you’re a subscription app, consider joining us for an exclusive webinar with Ekaterina Gamsriegler (Head of Growth & Marketing, Mimo), John Koetsier (VP of Insights, Singular), David Barnard (Growth Advocate, RevenueCat), Virendra Singh Shekhawat (Senior Mobile Marketing Manager, Rocketship HQ) and myself.

Unlock insights, strategies, and success stories that will open up growth for your subscription-based apps in Q1.

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​PPS

Our friend Ekaterina Gamsriegler is hosting a course: Unlock your app's growth and maximize revenues that may be very relevant for you if you’re a subscription app.

The next cohort kicks off on 01/22 and you can get a 20% discount if you use the code MOBILEUASHOW when signing up here.

PPPS

We're planning a new segment on retention and reengagement on the Mobile UA show. If you're interested in being a featured guest, hit reply and let us know! (For this segment we are prioritizing folks from brands and publishers, rather than service providers or vendors).
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