🏆 New (Free) Playbook: Definitive Guide to UA on Ironsource🎳
Hello Reader - “We want to test Facebook app install ads - but I dont know how it’ll work." said someone I knew at an industry event back in 2013 or so. This was when Facebook’s app install product had just launched - and this skepticism was very commonplace at the time. Because, well, Facebook was very new - and so was Facebook ads. And just as critically: those of us marketing apps at the time had over 8-10 channels to pick from. Did we really need yet another channel? And in my role at the...